How to Use Marketing for Wholesale Real Estate and Speed Up Your Returns
Figuring out how to use marketing for wholesale real estate is no easy task. While you don’t necessarily have to have a lot of talent to do it, you’ll find it does help to improve your communication skills and adapt your attitude and personality to the marketing approach. This aspect of learning how to build your brand as a real estate investor and improve your ability to persuade people can work greatly to your advantage in the long run. It will help you find better deals, lead you to the closings table faster, and assist you in gaining a better advantage from the use of common marketing tools and technologies.
Your Personality: Your Greatest Marketing Tool
This isn’t in most of the manuals on how to use marketing for wholesale real estate, but the most important thing to remember is that your own personality can help or betray you in this regard. When discussing a wholesale real estate deal, you need to make sure your potential seller trusts you. For this purpose, honesty and integrity is a must. Even if you’re trying to hide your true intent, and your first few clients don’t suspect much, the truth usually surfaces over time, especially when it comes to legal problems. So make sure your activities are always transparent, and that all real estate discussions you have while networking and talking to potential clients show your ability to make excellent decisions for your buyers and sellers.
Networking and Online Networking for Real Estate Success
Nothing works these days without networking being a part of it. Whether you’re looking for a job, selling your business, or marketing yourself as an investor, online and offline networking is an important aspect of how to use marketing for wholesale real estate. The most important thing is to get out there. Attend real estate events, mingle with experienced investors and realtors, and find out as much as possible about the industry. As a wholesaler, it’s important to befriend investors and keep in touch with them, contacting them whenever you find an excellent deal. Through these connections you can find a steady stream of interested buyers that you can depend upon.
Using Online Ads for Real Estate Marketing
These days, online ads are in every instruction book on how to use marketing for wholesale real estate. Billions of people use Facebook, Pinterest and Twitter, as well as other social media outlets that serve highly targeted social ads. Google ads also allow you to target interested prospects based on searches and search history. Moreover, with the help of the metrics and feedback that these modern ads offer, you will get light years ahead of any investors using only traditional advertising methods.
Direct Mail and Email Marketing
Direct mail and email marketing work just about the same, except they target different segments of the population. While direct mail can be used if you want to find people in their later years, email marketing addresses the younger members of your local community. Depending on who your home sellers are, you can set up a successful campaign through both these marketing outlets, with excellent results. Combined with your personality, ads, and networking power, you’ll definitely gain the upper hand when it comes to learning how to use marketing for wholesale real estate successfully.